3/9/10
Nike Shaky on Roethlisberger
It looks like there may be an opening with Nike. They need a new spokesperson, someone who is able to make good decisions and knows how to live within the law. Troubled Tiger has failed this criteria and now Big Ben has strayed from the path for the second time in less than a year.
I have a suggestion for Nike to go in a new direction. Maybe they need to walk away from all of the male super jocks and go down a family friendly avenue for their ads. Show some kids running fast and jumping high wearing Nike's newest. Hey it worked for PF Flyers! Anyway, it seems to me that the ad agency needs to reevaluate their strategy.
Perhaps it's time for all of us to reevaluate. As a society, it seems, we need to help these super jocks down from their pedestals. Obviously, they aren't worth looking up to and they can't handle the pressure. Look at what we are teaching our kids; drugs, gambling, murder, violence, rape, more drugs, oh and play some ball too. NO. If we want our next generation to be responsible politicians, athletes, bankers, CEOs, then we need to teach them responsibility.
Remember when you were in school and played sports? If you were in danger of failing a class then you were suspended from the team until you could bring your grades up. Education first, sports second. Not anymore. Now if you are in danger of a failing grade you may go in front of a review board and talk your way back onto your team. Sports first, education second. I know of a kid who was a star soccer player for his high school. He went to homecoming with his date, got blind drunk and drove his car into the side of a house! Miraculously no one was hurt badly. The car was totaled as was the house. It took 6 months to renovate this house. He was required to go in front of a review board and explain this incident but was told by the coach and administrators not to admit that he had been drinking. They had no proof either way as the case was going to court. He skated and so did the school and soccer team.
Ok, I'll climb down from the soapbox now, I've said enough. I will add that grandmoms wear Nikes too and I could model the hell out of a pair of walking shoes and I AM AVAILABLE.
Labels:
athletes,
Ben Roethlisberger,
Nike,
sports,
tiger woods
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13 comments:
It's absolutely true about the athletes. I've seen that they register for classes first at colleges too! What the heck!
Atta girl!!!
Since you are a cool Grandmom I think you would be the perfect choice for Nike.
Where did it ever say that NIKE was "shakey" about their relationship with Roethlisberger? They had "no comment". Gee, imagine that - they have no comment while an investigation is being conducted!
You get a standing ovation from me on this post. I'm with you. The hell with sports, teach our kids how to read and write not how to lie and cheat their way through life.
By the way I wear Nike's to work every day I could do an ad too :)
As long as men are in charge, athletes and physical prowess will always hold the highest status. I've seen grown men act like children over little league games--all for the win. We think we have come so far in society, but really, we are no better than cavemen when we use athletes as role models.
But that is just how it is. If you aren't good in sports, you are nothing as a male. I learned that when my kid was in kindergarten.
You're so right about what's going on with the athletes these days. Maybe they should switch from male to female athelets in their ads!
Excellent points, every one of them. I'm also available for that Nike job. I'm a hiker, so I might even fit their view of giving the job to an athlete. So I'm not as in shape as some steroid freak athlete; I'm just a normal person. My advantage is that I live a very clean and moral life. No scandals from me. :D
You're getting more and more worked up these days, Buggy. I like it.
Hmmm. Now what do I think?
The rational, well-educated part of me totally agrees with you. Education is more important than sports and grades should come before the scoreboard.
But the irrational part, the part that's the father of a star athlete, sorta disagrees. Athletes need to be held responsible for their behavior, but in a free-market system, they're entitled to earn what they can, whether they deserve it or not. What true for Bill Gates is true for Tiger Woods.
And given that people seem to be given different skill sets -- math for one, art for another, hockey for still another -- part of me feels like it would be nice to recognize those differences and tailor their education accordingly. My son, for example, would really benefit from a program that was geared toward athletes (they have similar programs in Canada and England).
Frankly, I guess I think it's very complex.
P.S. -- Thanks for making me think. I was going to watch the hockey game until I read this post. ;)
Ooooh, I hope they pick you. You'd be fabulous!
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